Destination Analysts are strategists in the travel industry with a world wide clientele of towns, resorts and hotels. They help destinations to brand themselves, and to target and quantify their advertising spend. They have great references and strong images of their work. But their website did not tell their story.
Before we rebuilt the website, it talked generically about marketing but did not describe marketing within th travel industry or capitalize on the visual magic that Destination Analysts own.
Destination Analysts case study before and after[/caption]
We strategized with the client, encouraging them to highlight their success stories and to expand one page covering everything they did into a set of pages, one for each are of expertise.
This project was a collaboration with graphic designer Petra Andersson Pardini and SEO writer Carolyn Kohler.