schneider Insurance website home page

The Challenge – Disability and Life Insurance Website

Suzanne Schneider deals with the insurance that most people do not want to think about – long-term care insurance, life insurance, Medicare, disability insurance and employee benefits.  As a broker, her insurance website design needed to be upbeat yet serious, optimistic yet realistic. Her old site was just a placeholder, so we were starting from scratch.

Our Approach

Insurance website designSuzanne had already consulted with graphic designer, Kristie Hansen-Kemp to develop a cheerful logo. We took this and played it into a header banner for each page.

Suzanne also collaborated with Carolyn Kohler to develop text and SEO tags for the website. This needed to be done for both her office – San Rafael and San Jose.

Many insurance sites are full of carefully posed families, usually pale themselves, and usually isolated against a white background. But this is not life. Life is full of real people, out doing things. So those are the images we selected.

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The Website

The website is lively and friendly – ready for the individuals and emplyee benefits mangers who are the core of the client base. It conveys a professional image, but a friendly professional image.

Website Wordsmith, Carolyn Kohler: Website Content and SEO
Kristie Hansen-Kemp: Graphic Designer
How we Built it: Business Website in WordPress