The Challenge – An Insurance Broker Website
The Old Website – On a Phone
Cristy Jones is passionate about helping her clients. Cristy will find local businesses the best rates for their employee insurance and she does go in to bat for them when claims are slow or denied. Cristy brings all the polish of a successful corporate career and mixes it up with some home town determination to deliver great service. Cristy’s warmth, focus and experience was not shining out of her website. An old animation on the home page did not work on phones and the site was not optimized for Google searches. Cristy needed a new insurance broker website
Our Approach
Cristy had already worked with with Carolyn Kohler at Website Wordsmith to develop her text and SEO tags. Cristy and I got together and selected a portfolio of local landscape shots to reflect both her territory and her warmth. We also had a great photo shoot of Cristy and her dog Brody, the office mascot.
The Website
The website is clean, polished and local – ready for the local business owners who are the core of the client base. It conveys a professional image, but a friendly professional image.
Website: CristyJonesIns.com
Website Wordsmith: Website Content and SEO
How we Built it: Business Website in WordPress
