Just Do It!

When you own or are deeply involved in a business, putting your company website ‘out there’ can feel similar to putting yourself out there – finishing up a site launch has some emotional vulnerability similar to selecting your own photo for Match.com. The decisions are important and you may find yourself echoing a couple of thoughts:

“The  Better is the enemy of the Good” Voltaire, French writer and philosopher.

“Good is the enemy of Great” Jim Collins, American author  and business teacher

Two great quotes, two centuries and two continents apart,  that appear to say the same thing. They only become different when a call to action is added:

“Don’t let good be the enemy of great!”

sounds so much more inspiring than

“Don’t let great be the enemy of good!”

We all want to be great, right? Overall – yes. But is ‘great’ always right in every situation? And can great ever be achieved on the first iteration?

A great wedding is not so great if it causes the  marriage to start in debt.

A great education is not so great if is in the wrong field for the individual or if the time and cost are greater than the benefits.

A great blog post is not so great if 10 good ones could have been published in the same time.

Let us not forget that  art and design – including websites – are subjective. One person’s ‘Great!’ is another’s ‘Are you kidding me?!?”

Build your website

A great website and/or a great blog site are obviously desirable, but the pursuit of perfection risks becoming the pursuit of a bright shiny object. Better to respect your own budget, build and launch already, then improve the site and your whole web presence as you find out what your clients and followers really respond to.

Your web presence will thrive if it has life through blogging and other interactions. As you listen to the responses, you will learn where to edit, prune and improve your web strategy. But until you ‘put your business out there’, and start to get feedback, part of the plan is missing.

Get it done within your own budget (good!), get it launched in a timely manner(good!) and then review the opportunity for enhancements on an ongoing basis. This gives you the opportunity for Good to Grow into GREAT

So when it comes to your web strategy, especially your initial launch,  our advice is firmly in the camp of:

“Don’t let great be the enemy of good!”

13 replies
  1. Brandy Mychals
    Brandy Mychals says:

    I love your thinking and totally agree! When I launched my Membership site it was 4 pages – in one year it was 140…if I had tried to do that in the beginning and make it “perfect” from the start…I never would have started! I also had the experience of feeling that the first site I launched was “going public” and that was an experience! LOL!

  2. Louise Edington
    Louise Edington says:

    Have no idea where my first comment went – maybe spam. But my weblog has evolved over time and done is ALWAYS better than perfect as I tell my clients. I started with a free site in fact, then moved to a ‘good’ paid site and then to a better paid site – I will keep revising over time.

  3. Shayla Mihaly
    Shayla Mihaly says:

    Great info.  I used to be a perfectionist, and this prevented me from taking appropriate action.  I then developed a mantra – “It’s good enough.” and started getting more done!  And the world did not end:)  I allow myself to have it good enough, get it out there, and then update and improve it as I go.

  4. Candace C. Davenport
    Candace C. Davenport says:

    Love this post. I really like the idea in your sentence, “Let us not forget that art and design – including websites – are subjective.” We are inviting so many people into our websites and we have absolutely no control over what they will think because it is so subjective to the viewers. Once person will tell you that your website needs xxx and another will say yyy and a third will call it perfect. You will go crazy if you are constantly trying to please everyone because that will be impossible considering the different kinds of people visiting. While everyone can use guidance (with people like yourself), it ultimately will be your choice because the website is a reflection of you (and your business). So I agree, just do it!

    Candace Davenport
    http://www.ourlittlebooks.com ~ Little Books with a Big Message

  5. Julieanne Case
    Julieanne Case says:

    Yes, it is important to get it out there. You can tweak it until the cows come home and you’ll always find something else to be done for it.  Good advice. 

    Julieanne CaseAlways from the heart!Reconnecting you to your Original Blueprint, Your Essence, Your Joy| Healing you from the Inside Out |Reconnective Healing | The Reconnection| AgeLoc Skin Care |  Pharmanex Supplementshttp://thereconnectivehighway.com

  6. Harry Tinoco-Giraldo
    Harry Tinoco-Giraldo says:

    Aside from a basic website  and very old fashioned, this is my first attempt at a website. And I am so happy to get things up and running,
    I have had an inspiring time putting my personality into the new design! It was so much fun having a blank canvas to work with and I guess I can officially say the result is incredible!!!
    I just finished digesting this a few weeks ago, so perhaps my judgement is skewed, but this is one of the more amazing journeys that i have had Thank you Abigail

  7. Jennifer Peek
    Jennifer Peek says:

    The whole post is right on but I really liked “…the pursuit of perfection risks becoming the pursuit of a bright shiny object.”  Oh my – how completely and totally true this is for me.  I will fuss over amazing details and get distracted to perfection at the cost of not doing other things that are really what will move me forward.  Fortunately, I’ve gotten to a place where I know that and have started doing what you advise which is to get to good and then adjust and revise as I move forward – instead of trying to get to perfection first.

  8. Maureena Bivins, PhD
    Maureena Bivins, PhD says:

    I did feel very vulnerable when my first website was launched, just as you describe.  I was putting myself out there for the first time.  Later, when I updated the site I included an image of myself.  It took a while before I felt comfortable with that.  Now, I see how important it is for people checking out my site to “see” who they are connecting with.  I appreciate your advice to stay within budget and to update and you go along.
    Maureena Bivins, PhD
    Acupucture and Somatic Therapy
    Curious. Committed.  Compassionate.
    What do you look for in a health care provider? 

    • Anonymous
      Anonymous says:

      Maureena, that is SO normal! I always say that the last photo I get form every single client is their own head shot – and it is true! I always design the Bio page so it will look right with or without a photo – that way we don’t need to hold up the launch for it. Because if we did wait for it, 80% of the launches would be delayed.

  9. Susan Berland
    Susan Berland says:

    Excellent advice Abigail and very well stated. And I know because it is what you and I are doing with my website. I appreciate your expert and excellent help with what I am doing on my website and know that I am lucky to work with you. Thanks for all you do.

    Susan Berland
    A Picture’s Worth

  10. Vicki Dello Joio
    Vicki Dello Joio says:

    I think this such an important topic, to not wait to be perfect before getting your message out there, knowing there is ALWAYS room to grow )even if you start out great ;’) I have a friend who took several years to get upgrade her website up because it didn’t have Everything on it yet. I too have myself gotten stuck in the “not good enough” syndrome so I take your message to heart with a sense of comfort and cheer.

  11. Imogen Ragone
    Imogen Ragone says:

    Really good advice, and I couldn’t agree more. I know I’ve been guilty many times of putting off something because I didn’t have it “just right.” I think if we understand that, especially in terms of the web, that nothing is set in stone; that all is changeable and editable, it can help free us up from having to have it perfect first time. To be honest, I think this applies to much of life in general, not just the web, but in terms of web strategy being satisfied with “good,” NOT perfect is a “great” plan!

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