Let's use this page that you are reading now as an example. As a company, 'Abigail Gorton Websites' wants to be known as the provider of effective websites for small businesses in Marin. Yes - we are open to accepting work from elsewhere, but  Marin is our focus. There is enough work here to keep us very busy. So our plan is that this particular page will be the one that gets well-ranked for the keywords "Marin, Bay Area, search engine optimization, SEO, websites, web, design, designer. Other pages on this site have other focuses, but on this page, all our SEO efforts are going into those keywords.  

There is no silver bullet that will get your site instantly highly-ranked, 'for free', but all of the following actions contribute incrementally and iteratively to a page's ranking:

• Set up your site structure to allow each page to feature one aspect of your services. This will allow each page to be focused and optimized for one small and closely-linked set of search terms.
  
  
• Pick the focus for each page. What is the one feature of your business that each page will highlight? Another route to this is to list each feature of your business that you expect visitors to search on, and dedicate a page to each feature.
  
  
• Pick the keywords that you need to feature on each page to get that page optimized. A personal trainer might need one page for each type of training: personal training, therapeutic training, yoga, therapeutic yoga and Pilates. Then each of these pages could be optimized to contain the specific type of training and the the towns and county that the trainer works in.
  
  
• Make the file-name for the page search engine optimized
  
  
  
  
• Make the page title and the page description tags search engine optimized. You can see these by doing a right-click over this website. Select 'view source' and see the top couple of lines.
  
  
  
  
  
• Make your visible text titles search engine optimized.
  
  
• Search engine optimize the main text on your page: Read through it and take every appropriate opportunity to add your keywords.
  
  
• Give the names to the images on your page that are search engine optimized. You can see the names by right clicking on an image and selecting 'properties'.
  
  
  
  
  
• Give the images on your page alt tags and title tags that are search engine optimized. These tags that make some images show titles when you scroll over them.
  
  
  
  
  
• And the list goes on....we can't give it all away!
  

Thank you for reading this far. We hope you see that we approach this in a determined and professional manner.